SEO is all about the things you do to make your website optimized to show up in the organic (aka free) search results. In email, the equivalent is "reputation m

SEO is all about the things you do to make your website optimized to show up in the organic (aka free) search results. In email, the equivalent is "reputation monitoring and management". No, the equivalent is getting the email addresses of people who are interested in what you have to say, writing kick-ass subject lines, and only sending them an email when you know they will be happy to have read it. You can spend 5% of your time / energy / effort in SEO and email marketing on the stuff Fred mentions in this post. It's essential (in both categories) not to be a spammer. But there's a big gap between non-spam marketing and successful marketing, and that's where the other 95% comes in.