Less important, but not unimportant. In particular, not having any real work experience is a bit of a red flag. Things could go fine. But you may have trouble c

Less important, but not unimportant. In particular, not having any real work experience is a bit of a red flag. Things could go fine. But you may have trouble communicating with clients, or meeting deadlines, or organizing your work, or responding to feedback. These are all fears that are mitigated by seeing you've had happy clients in the past, and ideally by talking to some of them. Something to be aware of when selling yourself.