I know you can pay for ads through views or clicks. I don't know how most are paid but you can certainly get both. Does it actually does anything to fast forwa

I know you can pay for ads through views or clicks. I don't know how most are paid but you can certainly get both. Does it actually does anything to fast forward an ads on TV? Is there a counter that doesn't increment when that happens? I guess indirectly they will consider that possibility when they pay for TV ads but that's a whole other story and it can't be compared. On a website you directly affect their revenue by not showing the ads.