They've always been an "our way or the highway" company Under Tim Cook I'm not sure that maxim will apply to design any more, it certainly didn't apply to soft

They've always been an "our way or the highway" company Under Tim Cook I'm not sure that maxim will apply to design any more, it certainly didn't apply to software/hardware in the 90's pre-jobs. Perhaps Cook will still apply it to services like apple pay where it helps them lock in profits and customers, just like most other corporations.