I'd like the idea of my ISP providing me QOS controls, but this isn't that. The outward facing branding looks like user control but is just a runaround to keep

I'd like the idea of my ISP providing me QOS controls, but this isn't that. The outward facing branding looks like user control but is just a runaround to keep their peering links saturated for their not-opted-in customers. Is this not just hiding paid prioritization under an opt-in system? Also, this is about charging the 3rd parties now, but smells like paving the way towards charging customers for access to non-saturated links on a per-service basis.