I've been saying this for 10 years. Pull the card in horizontally instead of vertically and read it inside the machine. Skimming problem solved. This presents

I've been saying this for 10 years. Pull the card in horizontally instead of vertically and read it inside the machine. Skimming problem solved. This presents a non-trivial UI problem. Users are conditioned to only insert cards a certain way. Changing that can be very confusing. I guarantee a large percentage of users will try putting their cards in the "normal" way and get confused when it doesn't work.