I worked in a new media marketing department as an intern for awhile and this is exactly the kind of things they were looking into doing. They wanted to generat

I worked in a new media marketing department as an intern for awhile and this is exactly the kind of things they were looking into doing. They wanted to generate buzz by promoting in various online communities as a "community member." Not surprisingly, this is where they had their most success. I fortunately didn't have to participate in the buzz generation but there's no question everyone is looking to do this kind of marketing, whether you like it or not. Marketers will do anything to get eyeballs on their message.