I mean, different people prefer different things, but there are plenty of high end watches that's square/rectangle, even though circular ones are more common.

I mean, different people prefer different things, but there are plenty of high end watches that's square/rectangle, even though circular ones are more common. Even with the Apple Watch, some of them look beautiful imo: http://i.imgur.com/qGvqIqK.png http://i.imgur.com/qGvqIqK.png http://www.iphoneheat.com/wp-content/uploads/2014/09/apple-watch-gold-edition.jpg http://www.iphoneheat.com/wp-content/uploads/2014/09/apple-w... http://images.chinatopix.com/data/images/full/11317/apple-watch-gold-edition.jpg?w=600 http://images.chinatopix.com/data/images/full/11317/apple-wa... When it comes to watch design, circle != automatically good looking, in my personal opinion, the Moto 360 is very cool for being circular, but the casing itself looks like one of those $100 dirt cheap Movado-lookalikes that you can get from an outlet mall.