3 ms·
The article misses the fact that the notifications all have a CTA "slide to view" but have no affordance to dismiss. I don't have an iPhone so I don't know how
by joeframbach 12y ago
The article misses the fact that the notifications all have a CTA "slide to view" but have no affordance to dismiss. I don't have an iPhone so I don't know how to dismiss those messages without viewing the app. My Android, though, always has slide-to-dismiss and click-to-view.
How many of these 40% CTR are from viewers who are frustrated that they can't figure out how to dismiss the message without clicking-through?
- genesee 12y agoAlmost anyone who uses iOS on a daily basis certainly knows how to clear notifications. The lock screen doesn't offer such an option, but the slide-down Notification Center does: http://tctechcrunch2011.files.wordpress.com/2013/09/notification-center-ios7.png http://tctechcrunch2011.files.wordpress.com/2013/09/notifica...
- alexbilbie 12y agoYou can swipe notifications away in iOS8 from the lock screen
- lukasb 12y agoeven if that's true, relative CTRs for different notifications will still be meaningful