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The Apple store price for the iPhone 5c 16GB for the period in question was US$650. But Amazon sellers were asking and frequently getting, according to the char

The Apple store price for the iPhone 5c 16GB for the period in question was US$650. But Amazon sellers were asking and frequently getting, according to the chart, US$670 and seldom less than US$650. But you could just get on from Apple at the store or with free shipping for US$650. Why would the buyers pay more? Maybe the Amazon sellers making a profit by not paying sales taxes. I thought that Apple sold iPhones at a wholesale discount to retailers, so shouldn't they be able to make a profit at even lower prices? Competition doesn't appear to have brought prices down to marginal cost here.

chrisBob 12y ago
> I thought that Apple sold iPhones at a wholesale discount to retailers, so shouldn't they be able to make a profit at even lower prices? Competition doesn't appear to have brought prices down to marginal cost here. I think Apple restricts the price their products can be sold at. If you sell at lower prices then you won't sell them anymore. Often agreements like this restrict the advertised price which is why you see things where you must add it to your cart to see the price [1]. [1] http://www.virginmobileusa.com/shop/cell-phones/iphone-phones/ http://www.virginmobileusa.com/shop/cell-phones/iphone-phone...