Contactless EMV also doesn't send the name, making it much much much much harder for companies to try to guess who you are to add you to their mailing list (why

Contactless EMV also doesn't send the name, making it much much much much harder for companies to try to guess who you are to add you to their mailing list (why do you think companies ask for your ZIP code so much? Name + ZIP uniquely identifies a lot of the population). (Contactless MSD doesn't either - it normally sends something like "VALUED CUSTOMER" or "NOT AVAILABLE")