That's only half the story though. It also helps that a P&G manager by the name of John Burchenal acqui-hired a way to cheaply hydrolyze vegetable oil, much che

That's only half the story though. It also helps that a P&G manager by the name of John Burchenal acqui-hired a way to cheaply hydrolyze vegetable oil, much cheaper than lard. The money spend making crisco look 'healthier' than lard has left timeless traces in the general public. The original form of crisco is so unhealthy that the now called trans-fats are banned in most countries. However the damage is done, and people still look for other hydrogenated vegetable oils instead of animal fats. Like my friends buying canola margarine instead of real butter.