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Sure we all leave footprints with companies we are customers of. But lets talk about intentions for a second. How would you like a credit card company which is

by kelas 12y ago

Sure we all leave footprints with companies we are customers of. But lets talk about intentions for a second. How would you like a credit card company which is selling information about things you really wanted to buy, but never actually did? Books you thought you should read, but never found time for? Who is the girl you fell in love with, but never dared to approach, or got turned down by? How often you're browsing Internet very tired, or drunk? What are you browsing for when you're drunk? What was the sentence you've started typing last night, but never finished? Who could benefit from buying such information about you, and how? How much of this church basement stuff can be used to influence you in 5 years from now? To affect your career in 15 years from now? Think how much your shopping mall history from 10 years ago is worth compared to a good educated guess about what is happening inside your head right now. These are the questions Facebook's resident data miners are routinely answering. This is what Facebook is after, and this is what makes them disgusting. http://arstechnica.com/business/2013/12/facebook-collects-conducts-research-on-status-updates-you-never-post/ http://arstechnica.com/business/2013/12/facebook-collects-co... If you're on Facebook, get out. If you're working for them, quit.

jp555 12y ago
The credit card company can put together a MUCH more accurate profile of what I value, because it's a profile of what I spend my money on, and not just 10 years ago, but also 10 minutes ago. Facebook can profile as well, but the analogy I like is the magazines I choose to read from the pile in a doctors office waiting room. It's a sliver of a sliver of a sliver of one version of me, that's only relevant in a very narrow sense. I may "like" something for a whole host of unknown reasons, and likes are not scarce. When I put my money where my mouth is, it carries a lot more weight.
- kelas 12y ago
  No offense, you really seem to make a fundamentally false assumption about what your money has to tell about your inner process. But personalities aside, lets talk mass markets. Think of a random teenage girl who shopped for Alphabits 4 hours ago, twitted of #mileycirus 40 minutes ago, then started typing a private Facebook message to that bully from school, then took a monthly dose of her brother's ADHD prescription and went postal 2 hours later with the largest shotgun from her dad's attic. Or maybe she didn't? As of two hours ago, she still had a chance to become the next Rosa Parks. You don't know that. I don't know that. Mark Zuckerberg knows. Three years later, he wants to sell her profile to her first five potential employers for ten US cents apiece, and probably ruin her life forever. (I might be exaggerating just a bit for the sake of argument, but God knows how many Stanford graduates on Facebook payroll are looking for much more subtle patterns in her data as I write this) Good news is that Facebook is doomed. Ephemeral is the new king, guaranteed crypto ephemeral is the next one. No one wants to talk to Zuck when one wants to talk to his girlfriend. Zuck is simply out of fashion. Somehow, teenagers know better than we do.
  - jp555 12y ago
    The food I buy, the tools I buy, the clothes I buy, everything I buy, and all the things I don't buy - says a lot more about me than the random posts on Facebook I might Like, comment on, or share. VISA knew I was having a baby a LOT sooner than Facebook. Oh, look she's buying pregnancy tests... You're right that ephemeral is the future, it's also the past and present. Any insight one may surmise from mining Social Data is just as ephemeral.

by kelas 12y ago

jp555 12y ago

The credit card company can put together a MUCH more accurate profile of what I value, because it's a profile of what I spend my money on, and not just 10 years ago, but also 10 minutes ago. Facebook can profile as well, but the analogy I like is the magazines I choose to read from the pile in a doctors office waiting room. It's a sliver of a sliver of a sliver of one version of me, that's only relevant in a very narrow sense. I may "like" something for a whole host of unknown reasons, and likes are not scarce. When I put my money where my mouth is, it carries a lot more weight.

kelas 12y ago
No offense, you really seem to make a fundamentally false assumption about what your money has to tell about your inner process. But personalities aside, lets talk mass markets. Think of a random teenage girl who shopped for Alphabits 4 hours ago, twitted of #mileycirus 40 minutes ago, then started typing a private Facebook message to that bully from school, then took a monthly dose of her brother's ADHD prescription and went postal 2 hours later with the largest shotgun from her dad's attic. Or maybe she didn't? As of two hours ago, she still had a chance to become the next Rosa Parks. You don't know that. I don't know that. Mark Zuckerberg knows. Three years later, he wants to sell her profile to her first five potential employers for ten US cents apiece, and probably ruin her life forever. (I might be exaggerating just a bit for the sake of argument, but God knows how many Stanford graduates on Facebook payroll are looking for much more subtle patterns in her data as I write this) Good news is that Facebook is doomed. Ephemeral is the new king, guaranteed crypto ephemeral is the next one. No one wants to talk to Zuck when one wants to talk to his girlfriend. Zuck is simply out of fashion. Somehow, teenagers know better than we do.
- jp555 12y ago
  The food I buy, the tools I buy, the clothes I buy, everything I buy, and all the things I don't buy - says a lot more about me than the random posts on Facebook I might Like, comment on, or share. VISA knew I was having a baby a LOT sooner than Facebook. Oh, look she's buying pregnancy tests... You're right that ephemeral is the future, it's also the past and present. Any insight one may surmise from mining Social Data is just as ephemeral.