I wonder if there is a long-term strategy behind it, and this is a first step towards getting consumers to accept content being pushed onto their devices. Ads,

I wonder if there is a long-term strategy behind it, and this is a first step towards getting consumers to accept content being pushed onto their devices. Ads, basically. By giving away a new album, they get consumers to think of pushed content as something good, as free stuff. Perhaps next time it will be only half of the album. Or the tracks will only play 5 times before they're removed again.