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But the strategy was right, the image of Apple as innovator still stands strong in consumers' minds, despite obvious incorrectness.
by CmonDev 12y ago
But the strategy was right, the image of Apple as innovator still stands strong in consumers' minds, despite obvious incorrectness.
- ekianjo 12y agoPerception bias. The strategy has failed for 20 years before it took hold on the mobile computer market (Smartphones / Tablets). So when do you decide that a strategy was right? Only when the tides turn around, ignoring the rest of time when the water was low?
- bennyg 12y agoBrand == Perception. You can't argue that their brand is based off the perception of grand innovation. Take a look at every Apple keynote ever.