Read Lean Analytics: http://leananalyticsbook.com/ http://leananalyticsbook.com/ It mentions the OMTM, One Metric That Matters. When you focus your effort to o

Read Lean Analytics: http://leananalyticsbook.com/ http://leananalyticsbook.com/ It mentions the OMTM, One Metric That Matters. When you focus your effort to one number, things get much better.