It's not that he doesn't have revenue, I doubt it even has persistent users. Users are generally 30-day active (trailing average). Here we're talking about a s

It's not that he doesn't have revenue, I doubt it even has persistent users. Users are generally 30-day active (trailing average). Here we're talking about a spike in traffic that the project got after some public exposure on news sites, I doubt we could predict at this point if everything will drop into the Trough of sorrow [1] or stick. Personally I tried the game and it seems to be at the first iteration in terms of usability for the masses, so I assume there will be little (if any) retention and more usability work to be done. [1] http://andrewchen.co/2012/09/10/after-the-techcrunch-bump-life-in-the-trough-of-sorrow/ http://andrewchen.co/2012/09/10/after-the-techcrunch-bump-li... Some improvement feedback: (1) develop more game-ability before explaining concepts on 5+ pages of text. Try to have a full-blown gaming engine with as few clicks as possible, and add concepts on top of it when the user levels-up. (2) watch your page loading speed. If it's not as fast as browsing a magazine, it's too slow for a game. (3) work to simplify the interface. Consider showing part of the vertical tabs only when the user levels-up. This should go hand-in-hand with (1). (4) try to move at least partially some content before the login screen. Give people a reason to sign-up. A perfect example to guide progress on those items: http://adarkroom.doublespeakgames.com/ http://adarkroom.doublespeakgames.com/