As a general rule, making something that people with money care about is a good business strategy. It's niche-y, sure. Another word for that is "focused". Even

As a general rule, making something that people with money care about is a good business strategy. It's niche-y, sure. Another word for that is "focused". Even if they end up pivoting in a consumer/pinterest direction (my guess is they won't) they can do very well. Reddit is valued at $500 million and pinterest at 10 times that, after all. I think that people tend to get really hung up on the dollar amounts involved here. Millions of dollars for something that's little more than a proof of concept seems like a lot. But it's not that much money in the big picture. Businesses and gov't squander millions of dollars on pilot projects all the time (but behind closed doors). As long as a couple of those projects make it big the economics of it still work out.