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If you use sandwich, it seems like your video becomes a sandwich branded video rather than your own branded product video, as Adam and his team star in every vi
by TaoloModisi 12y ago
If you use sandwich, it seems like your video becomes a sandwich branded video rather than your own branded product video, as Adam and his team star in every video. So, even though the videos produced are catchy, I believe, as a founder (http://www.dialmedirect.com http://www.dialmedirect.com) you need to figure out ways to brand your product, so that it's stands out from the crowd and at the same time expresses your value, vision and mission.
- yeukhon 12y agoActors are to be forgotten, but the message isn't. Sure the 1-in-all credit card is so funny and powerful that I can remember the story and what the actor (Adam) kinda look like. That's because the actual selling product resonate with the viewers and the ad itself is both dramatically and realistic. You probably can arrange your contract with Adam such that you can be the voice while his team does all the acting. Think of Apple's videos, usually Jon Ive is the one talking (probably due to his English accent) and his appearance only last 1-2 seconds in the video.
- TaoloModisi 12y agoAh I see, it looks like there are different ways you can bring out the brand messaging, so long as you have the right people doing it in front. There are tones of founders out there that don't have much charisma, so I guess using Adam would work, and for those that have charisma, they can probably use themselves and have Adam and his team in the background... Whatever works for the teams involved.