1 times annual revenue is actually a bit high. I've seen affiliate sites sell for 4 to 6 months of revenue. The reason is that after paying for the labor to mai

1 times annual revenue is actually a bit high. I've seen affiliate sites sell for 4 to 6 months of revenue. The reason is that after paying for the labor to maintain it there is very little profit in those websites. You are buying a job basically. Also, it's not unheard of for a small physical business to make 10% profit margin and to sell for 10 times profit. So that's around 1 time revenue as well.