Despite using several of the products they make videos about, I'd never seen any of their work. Even if I had, I'd be likely to go months or years before seeing

Despite using several of the products they make videos about, I'd never seen any of their work. Even if I had, I'd be likely to go months or years before seeing another video made by them, so I probably wouldn't connect the two incidents. I suspect the vast majority of viewers are in the same boat, especially if your product's audience isn't startups.