Regarding enterprise, our approach with Catalist is a combination of 1. (Making the Expensive Cheap) & 3. (Digitizing Every Industry). We are providing companie

Regarding enterprise, our approach with Catalist is a combination of 1. (Making the Expensive Cheap) & 3. (Digitizing Every Industry). We are providing companies with easy-to-use solutions based on the basic systems they understand. Half our companies come from competitor's tools while the other half are just getting started with a tech solution for their general workflow. Our hypothesis is that majority of workers wear multiple hats and spend more time figuring out what to do by assessing their responsibilities across multiple tools. We give these workers and their teams one place to address their system. This gives everyone on the team a clear idea of what actually needs to be done with full context. Our favorite use case is a medical office that has made the jump to EMR. Much of their data is digitized but there is little benefit directly to them. However, once that digital data becomes a part of their workflow they actually see the benefit in it. We are trying to think more generally about each of these problems and providing guidance to our individual customers specific to their vertical. Although it may seem we are still finding product-market fit, the small business market is always fragmented and diverse so this is just the reality of the situation.