We tried a bunch of methods, getting press, cold calling, newsletters, blogs, social media, etc. We learned that the most important thing is knowing who your ta

We tried a bunch of methods, getting press, cold calling, newsletters, blogs, social media, etc. We learned that the most important thing is knowing who your target first customers persona should be and why (e.g. nicolasd, in another comment here, identified their Venn diagram). The more that you can narrow and define that persona, the easier it will be for you to learn about their habits and then get exposed at those places and speak to their needs.