Basic sales premise, people buy from people they know and like. The same is true in recruiting talent. Getting referred into a job opportunity, implies the stam

Basic sales premise, people buy from people they know and like. The same is true in recruiting talent. Getting referred into a job opportunity, implies the stamp of social proof and reciprocity. Recommend reading Influence by Robert Cialdini > http://www.amazon.com/Robert-B.-Cialdini/e/B000AP9KKG http://www.amazon.com/Robert-B.-Cialdini/e/B000AP9KKG