It's up to $100K credit, not all startups may use all of their credits. And this is not the cost to Google. But nitpicking aside, why not have two tiers, one $

It's up to $100K credit, not all startups may use all of their credits. And this is not the cost to Google. But nitpicking aside, why not have two tiers, one $100k for approved startups, and another with, say, $10k credit and with some support. Google championed the idea that the road to classification success is a (relatively) simple algorithm paired with a lot of data. This way they could get hundreds, if not thousands of startups to hone their company success estimation algorithms.