4 ms·
They matter incredibly, just not for the criteria which OP believes makes a good name. Naming isn't logical. No one cares if the name perfectly represents wha
by jordan_litko 12y ago
They matter incredibly, just not for the criteria which OP believes makes a good name. Naming isn't logical. No one cares if the name perfectly represents what your company is and does. But it damn well better sound good and be memorable. In a society so focused on images and status a good name could be the difference between success and failure. (depending on the type of product)