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You've hit the nail on the head here. See Scott Cook's (Intuit's founder) blog post: http://www.mint.com/blog/updates/intuit-not-out-to-change-mint-says-founde

• telemachos 17y ago
  A side note, but the pitch of that blog post is so odd: >>Scott Cook from Intuit here. OK, I’m about to date myself. Long ago (27 years ago in fact), I watched my wife complain about paying the bills. That gave me an idea. And that idea became Quicken. Check with your parents – they might use it. Maybe even your grandparents. >>But probably not you. For many of you, Quicken is a 20th century product in a 21st century world. It’s like the car your parents had growing up. So you turned to Mint.com. Because it wasn’t Quicken. He seems to deliberately and at every opportunity play up what an out-of-touch old fart he is. You can almost hear the fake twang as he sits on his rocking chair...