I've been working on a video course for conversion optimization in software companies, and it's been taking much longer than I expected. There's no convenient

I've been working on a video course for conversion optimization in software companies, and it's been taking much longer than I expected. There's no convenient way to show-and-tell, other than an email mini-course I made for it, and I don't want to link to that for fear of shilling. What does it do? Ideally, get J. Random Product Person at a software company up to the point where they can confidently A/B test the marketing site and increase sales of the company. What problem does it solve? "We know we should be A/B testing but we don't know how to get started." and "So we did A/B tests, and had a few results, and we think the business is better off than it was before, but we're not sure, and we're not confident that 'throw stuff at the wall' is the best way to go about this. Do you have any suggestions?", which are the two most common pieces of feedback from software companies about A/B testing I've had in the last, oh, five years or so. When will it launch? Last August ^H^H December ^H^H May ^H^H July ^H^H I'm really hoping to ship it before Halloween.