While this is partially true, you need to remember that about half of the pitch here seemed to be that this item is fashion. Fashion typically isn't "pitched" a

While this is partially true, you need to remember that about half of the pitch here seemed to be that this item is fashion. Fashion typically isn't "pitched" as a solution to "problems" (right? runway?). Thus, Apple found itself in a very delicate balancing act between showing off this device's capabilities and appealing to our rational capacities while not going overboard and establishing it as something in a line of succession to Mac, iPhone, iPad with traditional, as you call it, foreplay. The device had to spend a lot of time speaking for itself, as good fashion does.