5 ms·

Again, you are missing the point. Steve identified the insight (the WHY) behind a product before he introduced the details and design. Cook & team skip all the

by GCPCo 12y ago

Again, you are missing the point. Steve identified the insight (the WHY) behind a product before he introduced the details and design. Cook & team skip all the important foreplay. It makes the products feel less Apple-y, less inspired, and simply, more like everyone else's. I love Apple and will keep buying their phones, the watch, and Macs. But for some of us, the company is also part of the products.

GCPCo 12y ago
Try pitching your startup to investors in the style of Tim Cook, see how far that gets you. Then you'll get it.
- enraged_camel 12y ago
  >>Try pitching your startup to investors in the style of Tim Cook, see how far that gets you. Then you'll get it. It would work if you were Tim Cook. But you aren't. That's what people mean when they say, "you have to find your own voice." Tim Cook has found his. He simply needs to change the content of what he is saying. I think if he explained the importance and significance of the iWatch more forcefully, it would have been a better presentation. But that has nothing to do with style.
- Kurtz79 12y ago
  Tim Cook has a company with a decades long track record of successes behind. A startup, by definition, does not.
siglesias 12y ago
While this is partially true, you need to remember that about half of the pitch here seemed to be that this item is fashion. Fashion typically isn't "pitched" as a solution to "problems" (right? runway?). Thus, Apple found itself in a very delicate balancing act between showing off this device's capabilities and appealing to our rational capacities while not going overboard and establishing it as something in a line of succession to Mac, iPhone, iPad with traditional, as you call it, foreplay. The device had to spend a lot of time speaking for itself, as good fashion does.
djur 12y ago
"Foreplay"? Apple is a consumer electronics company, not a lover. You admit you'll buy their products regardless -- why should they make a point of titillating you?
- vidarh 12y ago
  They're a consumer electronics company selling high margin, high priced, niche products to people who care a lot more about aesthetics, image and feeling than the average consumer. They do need to titillate if they want to maintain their margins.
jacquesm 12y ago
Are you using a sockpuppet?
- jeroen 12y ago
  It seems to be way too obvious to be malicious, but gcp123 and GCPCo are the same guy.
  - jacquesm 12y ago
    Why use two nicks in one thread? I highly doubt that HN would not detect upvotes from another account on the same IP, especially not across logouts.

by GCPCo 12y ago

GCPCo 12y ago

Try pitching your startup to investors in the style of Tim Cook, see how far that gets you. Then you'll get it.

enraged_camel 12y ago
>>Try pitching your startup to investors in the style of Tim Cook, see how far that gets you. Then you'll get it. It would work if you were Tim Cook. But you aren't. That's what people mean when they say, "you have to find your own voice." Tim Cook has found his. He simply needs to change the content of what he is saying. I think if he explained the importance and significance of the iWatch more forcefully, it would have been a better presentation. But that has nothing to do with style.
Kurtz79 12y ago
Tim Cook has a company with a decades long track record of successes behind. A startup, by definition, does not.

siglesias 12y ago

While this is partially true, you need to remember that about half of the pitch here seemed to be that this item is fashion. Fashion typically isn't "pitched" as a solution to "problems" (right? runway?). Thus, Apple found itself in a very delicate balancing act between showing off this device's capabilities and appealing to our rational capacities while not going overboard and establishing it as something in a line of succession to Mac, iPhone, iPad with traditional, as you call it, foreplay. The device had to spend a lot of time speaking for itself, as good fashion does.

djur 12y ago

"Foreplay"? Apple is a consumer electronics company, not a lover. You admit you'll buy their products regardless -- why should they make a point of titillating you?

vidarh 12y ago
They're a consumer electronics company selling high margin, high priced, niche products to people who care a lot more about aesthetics, image and feeling than the average consumer. They do need to titillate if they want to maintain their margins.

jacquesm 12y ago

Are you using a sockpuppet?

jeroen 12y ago
It seems to be way too obvious to be malicious, but gcp123 and GCPCo are the same guy.
- jacquesm 12y ago
  Why use two nicks in one thread? I highly doubt that HN would not detect upvotes from another account on the same IP, especially not across logouts.