Not sure why the article would say it's peculiar when it's the same thing Rose did before: > [North] has a peculiar strategy. Rather than languish on building

Not sure why the article would say it's peculiar when it's the same thing Rose did before: > [North] has a peculiar strategy. Rather than languish on building one app, North is trying to use a small team of about 3 people to launch a new mobile app every three months.