4 ms·
Not sure why this phone wasn't $399 off contract in the first place. Amazon is repeating HP mistake of thinking they have product that is the same level as App
by bruceb 12y ago
Not sure why this phone wasn't $399 off contract in the first place.
Amazon is repeating HP mistake of thinking they have product that is the same level as Apple and pricing it the same. The Touchpad was released at $499 the same as the Ipad 2 at the time.
For a company that is well known to have thin margins were they thinking $649 is something people were going to pay? Get the phone out with a lot of people using it and then sell the Fire phone 2 for $499 next time.
- deleted 12y ago[deleted]
- ntsb 12y agoAmazon's phone is not about competing with the iPhone, and the $0.99 price is not about it failing. Amazon's end-game is the ecosystem, which now gives free Prime with the phone among a lot of other benefits that appeals to a lot of people. This price drop is about enticing more people into the ecosystem, from which Amazon will profit off of maybe 10 years from now (they are in it for the extreme long term). The phone is not about selling phones, it's about selling other Amazon products and services. Even if they only capture 1/2 a percentage of the market, that is a lot of new customers locked into the ecosystem.