Apple's always offered various style options for their devices, just not at launch. I get that the author is saying there could be more focus on the device's "s

Apple's always offered various style options for their devices, just not at launch. I get that the author is saying there could be more focus on the device's "soul" without the aesthetic options. That's a fair point. But with a wearable, I wonder if it's more important to have style options from the get go.