I'm sure it's called 'self-help' because it empowers the customers of all the materials. People like to feel in control of their lives, and if you convince them

I'm sure it's called 'self-help' because it empowers the customers of all the materials. People like to feel in control of their lives, and if you convince them it's them helping themselves, they'll be more willing to buy your 'self-help' stuff.