Apple got to where they are now because they absolutely had the best product(smart phone) bar none, with pretty much everybody else immediately being put in cat

Apple got to where they are now because they absolutely had the best product(smart phone) bar none, with pretty much everybody else immediately being put in catch-up mode. The people that say it was a marketing victory and not a product development victory are either biased or ill-informed. However, Apple no longer holds this distinction, there are plenty of competing products that now either meet or exceed the value prop of an iphone. Apple's competitors caught up, and I am having a really hard time buying that the iwatch will be the next ipod/iphone/ipad for Apple. Wearables have already proven to have nearly the lowest customer attention retention(i.e. they win the prize for most likely to end up in a closet a month after purchase, rather then be relied on as a cornerstone of modern life as smartphones are today) index of any consumer electronic and it seems a bad platform to stage a resurgence. As far as the larger iphone models, welcome to yesteryear, it's now Apple playing catch up.