Your comment doesn't resonant with me. I have an hour commute in the bay area twice a day, I used waze(now owned by Google) every trip. It's rare that it route

Your comment doesn't resonant with me. I have an hour commute in the bay area twice a day, I used waze(now owned by Google) every trip. It's rare that it routes me in the same route twice in a row, there are all sorts of dynamic conditions that affect traffic conditions, and this is just the tip of the iceberg. Waze also alerts my departure time and accurate ETA to my wife, which is also pretty cool. Google now is also really cool, if creepy. It sees the airplane ticket confirmation in my email, or a concert ticket, it computes realtime traffic information, then gives me a heads up that I may want to start thinking about leaving, without any input from me. This seems like a much better system them relying on myself to set some sort of calendar event which is not at all reactive to any dynamic conditions and is predicated on me to remember to do so. It also does this without any input from myself. I see it as an actual step in the direction of "Personal Digital Assistant" that was promised to us so long ago and services like google now are just in their infancy. Now saying all that, I have no plays of going to Apple, I don't like their close-ecosystem, and have little faith that the iwatch will be the cash cow that the iphone/ipad was for Apple. I have for quite a long time and still do feel that Apple pulled a one/two hit wonder by being in the right place at the right time with the right team.