With the risk of sounding like an elitist prick (not the intention, and I'm really not) that photo of a Patek Phillipe and Apple Watch side by side on his wrist

With the risk of sounding like an elitist prick (not the intention, and I'm really not) that photo of a Patek Phillipe and Apple Watch side by side on his wrist to me screams: This is the way the world ends, not with a bang but a digital picture of a fake butterfly. A masterpiece of craftsmanship, good taste and skill, side by side with a mass market simulation of those all those things sporting a tacky, pointless image of an animal. I'm not an Apple fan but I do appreciate their mostly good taste and design. However, this watch is hideous. It's the first object they produced since their resurrection in 1997 that I instantly find ugly. Really, really ugly. If it was an aeroplane it wouldn't fly well. I wouldn't bet it will be unsuccessful though, there's a lot of people with bad taste out there.