Build your own community. Go to Linkedin, read the trade press, create a target list of people who look well positioned to opine on your idea. Then reach out

Build your own community. Go to Linkedin, read the trade press, create a target list of people who look well positioned to opine on your idea. Then reach out to each individual and engage in a live 1:1 phone conversation. You'll find the high-touch, high feel approach is your secret weapon on the pulse of the market.