> But, hey, that's why people buy/wear different things. I often wonder if the motto let's have our own tastes and buy different things is not just some recent

> But, hey, that's why people buy/wear different things. I often wonder if the motto let's have our own tastes and buy different things is not just some recent invention intended to help us spend more money. I wonder if in the past, e.g.in the middle age, people were that much obsessed by external differentiating assets like clothes, perfumes, shoes and so on. Maybe, just maybe, this is a vast scam. And maybe without ads and tv we would be very happy to wear similar clothes, and let other things, more important things like intelligence or knowledge, differentiate us from the crowd.