I have no knowledge of who runs the industry, but assuming it's perfectly safe - I'm not looking for an advantage. I'm talking about a social enterprise that di

I have no knowledge of who runs the industry, but assuming it's perfectly safe - I'm not looking for an advantage. I'm talking about a social enterprise that disguises itself as a sleazy payday loan place, same kind of branding and everything but with more favourable terms for the customer. I'm guessing geographical location is the biggest factor in influencing their 'choice' of payday loan shop to use, so it would be a matter of taking advantage of that decision fatigue to help them without them realizing it.