I assume that other big internet companies also practice chaos engineering under a different name, but having such a name for the job is awesome. It highlights

I assume that other big internet companies also practice chaos engineering under a different name, but having such a name for the job is awesome. It highlights the difference to traditional stress testing. Names have surprising power. Growth Hacker was a bit annoying but very effective title trend and it helped to communicate the different approach to traditional marketing efforts. I think Chaos Engineer has the same potential.