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The problem is that Mint already has a head start, is well-designed, and actively developed. Intuit had nothing like Mint, which made it easier for them to com
by varaon 17y ago
The problem is that Mint already has a head start, is well-designed, and actively developed. Intuit had nothing like Mint, which made it easier for them to compete. Any Mint competitor will have to outdo them and/or fill a different niche.
edit:spelling
- cdr 17y agoMint is likely going to rot, though, once most of the original people leave. That should give more than enough room to catch up. The hardest thing to fight will probably be the name recognition.
- 10ren 17y agoThe name recognition of "Intuit" or "Mint"? The former stands for a desktop version; the latter is probably known only by a small minority of the total mass-market (it's still a barrier though, I agree)
- cdr 17y agoBoth. Mint is by far the best known name in the segment, and now it has Intuit's name and dollars to push it.
- tortilla 17y agoBut since so many people detest Intuit, maybe a challenger has a better chance than if they were competing directly with an independent Mint?