The New Yorker had a fantastic article on the commercial side of developing new species of apples a couple of years ago: http://www.newyorker.com/magazine/2011/

The New Yorker had a fantastic article on the commercial side of developing new species of apples a couple of years ago: http://www.newyorker.com/magazine/2011/11/21/crunch http://www.newyorker.com/magazine/2011/11/21/crunch