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I find your analogy particularly fitting, albeit you miss the point, perhaps because you are not into either cameras or watches. Compact cameras are not doing

I find your analogy particularly fitting, albeit you miss the point, perhaps because you are not into either cameras or watches. Compact cameras are not doing too good, because you can shoot pictures with your phone. DSLR and mirrorless though, are doing swell, with even better projections. In the same way, I think low end watches (mechanical+smart) will suffer a big hit, but high end watches ($1k+ will not see any difference at all). It's just different market segments. You don't see Martinelli worried about Ikea opening a factory every eayr. They just sell to different people. I've tried to make that point to people who claim that Apple has ever shrinking market share in the smartphone market. It might seem so to a person who has no idea about marketing, but in reality, Apple's share in the high end segment of the market is increasing.

mhaymo 12y ago
The difference between cameras and watches is you can carry a smartphone and a DSLR. Unless you're going to start wearing two watches, you'll be giving up all the utility of a smartwatch for your wealth-indicator, which yes many people will be happy to do now, but that market can only shrink as the high-end smartwatch market grows.
- jamespo 12y ago
  Although you have almost all of that functionality on your smartphone already.
- lsc 12y ago
  I know several people that own $10K+ watches, and a larger group who own $1K+ watches None of them own only one super expensive watch... and a lot of them carry like three or four in a bag for different situations.
cityhall 12y ago
On the other hand, Leica and Hasselblad switched to digital along with everyone else. There's still a high end but it has to compete on technology, not just exclusivity. Watch purists may go the way of vinyl purists, slowly dying out as the competing technology offers more and more convenience.
- solnyshok 12y ago
  there is always Android wear SDK, free and waiting for Swiss watchmakers, when they decide to integrate alarms and notifications from your android handset

mhaymo 12y ago

The difference between cameras and watches is you can carry a smartphone and a DSLR. Unless you're going to start wearing two watches, you'll be giving up all the utility of a smartwatch for your wealth-indicator, which yes many people will be happy to do now, but that market can only shrink as the high-end smartwatch market grows.

jamespo 12y ago
Although you have almost all of that functionality on your smartphone already.
lsc 12y ago
I know several people that own $10K+ watches, and a larger group who own $1K+ watches None of them own only one super expensive watch... and a lot of them carry like three or four in a bag for different situations.

cityhall 12y ago

On the other hand, Leica and Hasselblad switched to digital along with everyone else. There's still a high end but it has to compete on technology, not just exclusivity. Watch purists may go the way of vinyl purists, slowly dying out as the competing technology offers more and more convenience.

solnyshok 12y ago
there is always Android wear SDK, free and waiting for Swiss watchmakers, when they decide to integrate alarms and notifications from your android handset