Here's one thing the author is missing: all high-end phones are essentially being "disrupted" by lower cost models that are getting increasingly better - or in

Here's one thing the author is missing: all high-end phones are essentially being "disrupted" by lower cost models that are getting increasingly better - or in other words just as good as the high-end ones were 2-3 years ago, when many people were very happy with their high-end phones at the time. Why do you think Apple's market share is steadily declining at the global levels? It's because of the lower-cost phones. So Apple may "win" the 600+ dollar/euro high-end, just like they won in the $1,000+ PC market, and while that will no doubt continue to remain profitable for Apple, it will ultimately mean Apple has a small market share, and therefore a smaller ecosystem.