The reality is that the trailblazers tend to take it in the shins. Google just got search right. They were about the zillionth company to try. Facebook seems

The reality is that the trailblazers tend to take it in the shins. Google just got search right. They were about the zillionth company to try. Facebook seems to have gotten social networking right, also at the zillionth variation on the theme. Nobody talks wistfully about becoming the next WebCrawler or Friendster.