We partnered with Timex on a wearables project once, and their sentiment seemed to be that you needed a couple of thousand SKUs before you'd truly satisfy peopl

We partnered with Timex on a wearables project once, and their sentiment seemed to be that you needed a couple of thousand SKUs before you'd truly satisfy people's desire for personal expression. With less you'd run into "I like that thin blue band, but it should be a different shade of blue."