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Exactly. In 2006, no one expected Apple to be in the business of making phones. And they never really wanted you to think of the iPhone as just a phone. It was
by gdilla 12y ago
Exactly. In 2006, no one expected Apple to be in the business of making phones. And they never really wanted you to think of the iPhone as just a phone. It was more like an iPod that could make phonecalls and other magical things. They wanted to define a new product category, and they did. This isn't a watch, it's a way to see your iPhone all the time without pulling it out of your pocket; it's seeing all your notifications and looking good (as opposed to looking ridiculous like Google Glass).
- randomdata 12y ago> In 2006, no one expected Apple to be in the business of making phones. My recollection of history is a bit different. What I remember is that people were practically begging Apple to build a phone. You might say there was a half-hearted attempt with the ROKR, in partnership with Motorola, but it didn't really address what people were seeking. The calls for a phone done the "Apple way" continued. Now, I do believe Apple ended up greatly exceeding the expectations of the customers with the iPhone and, as you suggest, perhaps even created a new market segment because of that, but was hardly a surprise to see them announce something phone-like.
- gdilla 12y agohindsight is 20-20. Apple was oft quoted as saying they wouldn't do it. The ROKR was a disaster but perhaps made them realize they had to do it themselves.