People pay more for "bootcamps" than they do for "seminars." So even pure information product sellers like stock tip newsletter operators have always known tha

People pay more for "bootcamps" than they do for "seminars." So even pure information product sellers like stock tip newsletter operators have always known that packaging and format plays as big if not a bigger role than the content itself. Anyhow - lets look at the key elements that go into successful information / content selling. 1. Advertising. Advertising has always been the chief device. Information product sellers like Tony Robbins made their fortunes on top of aggressive advertising! Google et al have covered this online ad model well. And companies like InMobi are doing well to cover the ad model for the mobile market. 2. Direct Distribution What of folks who couldn't advertise? New comic book publishers had a hard time selling their books . Until Phil Seuling came and developed a direct market distribution system in 1970s for comics by connecting specialty shops. And organizing Comic book Conventions. Amazon - by getting kindle into the hands of millions - has created a direct distribution device for books. iTunes has created a nice marketplace for music. But I see a huge opportunity over here for someone who can create an entire ecosystem for direct distribution for other types of content. News. Blog posts. Art work.