This smells a bit of a slighty dangerous throwback to the "windows everywhere" days where Microsoft tied everything into Windows. It makes me wonder if they und

This smells a bit of a slighty dangerous throwback to the "windows everywhere" days where Microsoft tied everything into Windows. It makes me wonder if they understand that the Windows brand itself is a liability moving forward. Nokia had the same problem - just like "Nokia" had become synonymous with "dumb phone" in the consumer's mind, so too has Windows become associated with "legacy business computer at work that I hate". I feel that if Microsoft wants to succeed they need to chart a future that succeeds without being chained to something with such strong associations in people's minds - even for those for whom it is a good association, it is the wrong association.